

CREATING AN INTENTIONAL BRAND
Building Adelfi together.

RESEARCH
Vagina Diaries: NYC Market Research
What does a bright pink vulva suit, NYC's Washington Square Park, and underwear have in common? Our founder, Christina!
She asked women one simple question: “How well does your underwear actually fit?”
The answer? "It doesn’t."
Through days of measuring crotches and gathering stories, she had found the problem— and the women who needed the solution.

SOURCING
Heading Abroad
Determined to do things differently, Christina traveled abroad to meet directly with manufacturers who share her commitment to quality, transparency, and ethical business practices.
Because knowing how it's made is part of making it right.

TESTING
Creating the Comfort
Before launch, Adelfi went through multiple rounds of wear testing: from gusset width to elastic thickness, every adjustment came straight from lived experience.
Comfort isn’t something we guess: it’s something we prove.